According to Interpret’s New Media Measure: Global Profiles™, Level Infinite has work to do in growing interest around Honor of Kings, but the studio certainly isn’t starting from scratch as gamers outside China, especially in other Asian countries, have spent some time playing the game in the past three months. Level Infinite is already planning a global Honor of Kings tournament for later this year with a $10 million prize pool. If Honor of Kings succeeds in more regions of the world, there’s a good chance that a more vibrant esports ecosystem will follow. In fact, Level Infinite was formed last year with the express purpose of bolstering Tencent’s presence in overseas markets. The decision to leverage more global markets also comes at a time when Tencent recorded a much slower quarter amid a games crackdown from Beijing and a fiercely competitive domestic market. By contrast, Tencent claimed it had 100 million daily active players for Honor of Kings in China by 2020.įor the firm’s second attempt, it’s believed that Tencent will do less to Westernize it and plans to release largely the same game as the one enjoyed by millions in China. The source noted that the game only had around 100,000 daily active users in Europe and 150,000 in North America. Arena of Valor launched as the Westernized version of the game in 2017, but it failed to have a large impact on overseas markets, with one source close to Tencent admitting to Reuters in 2019, “In those markets, we are really just letting it live or die on its own course.” This is not the first time that Tencent has tried to gain more global traction with the IP. The developer recently tweeted out, “We will be rolling out Honor of Kings by TiMi Studio Group to you global gamers by the end of this year! Rounds of closed beta tests will be gradually announced starting next month.” Tencent understands, however, that if it is able to tap into enough interest in the game in overseas markets, it could see far greater success than it already has.Īccording to Tencent’s new studio Level Infinite, the plan is to do just that.
And yet, much of that success has been driven by strong interest and a robust esports ecosystem in Honor of King’s domestic market. Mobile analytics tracker Sensor Tower noted that the popular MOBA had garnered an incredible $10 billion in lifetime revenue worldwide as of last year. About TiMi Studio Group TiMi Studio Group, a subsidiary of Tencent Games, is a leading global video game development and operation team headquartered in Shenzhen, China, with offices in Los.
It is now looking to take those learnings and create high quality games for a global audience that are accessible to all players, regardless of he platform they play on," he said.Tencent’s Honor of Kings (known as Arena of Valor in the West) frequently finds a spot among the top grossing mobile games each month. "Timi has been able to successfully operate these mobile games over the long term. Timi is also the developer of Pokemon Unite, Arena of Valor, Speed Drifters, and others.Īccording to analyst Daniel Ahmad, Timi is firing on all cylinders right now and is looking to expand to create games for a global audience. Retuers said Tencent's plan is to eventually have half of its game revenue come from overseas markets currently, this figure stands at 23% for the latest period. The studio recently hired Scott Warner-a games industry veteran who worked on the Halo and Battlefield franchises-to head up its new Los Angeles studio. In any case, Timi is looking to grow to become a company with even more global appeal. It also bears mentioning that the $10 billion comes from Timi Studios alone, not Tencent's other internal studios like Lightspeed & Quantum Studios, the team that makes the wildly popular PUBG Mobile. But it seems Reuters is saying $10 billion in revenue for a single studio is what is the record. Companies like Activision Blizzard-the owner of Call of Duty- and the parent company of the main series' developers-make more money annually than that. It's not exactly clear what "largest" means here. 1, 2020 /PRNewswire/ Tencent Games’ TiMi Studios, the world’s premiere mobile development studio, revealed today that Honor of Kings, one of the world’s most popular games by number of players, set a new world record of 100 million average daily active users year to date. And that's all without really being a household name. Sources told Reuters that Timi Studios made $10 billion in revenue last year, which makes it the "world's largest developer," according to the report.
Timi Studios, the game developer behind both Call of Duty Mobile and Honor of Kings, had a banner year in 2020.
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